Our Story The Better Options Company


Operating from their Cliffside North Carolina facility, Carolina Crafted is a full-service, family-owned textile mill dedicated to producing unique top-of-bed and soft home good collections. As such, every Carolina Crafted product is designed, woven, finished and then cut & sewn on site to ensure the finest quality good. Modern truly meets tradition in this unique start-to-finish manufacturing process that has easily distinguished Carolina Crafted as a reputable leader in producing genuine, premium fabrics.


The Stair Barrier’s founder Janelle Fitzpatrick needed a way to keep her own dogs and baby off of her home’s volute/curved banister stairs and found herself faced with a dilemma: safe or attractive. Not wanting to settle for one or the other, she invented a solution that looked as good as it worked. After years of using her prototypes in her home, Janelle took the leap and launched her company in 2015. What began as one mom’s solution is now an American Made business, with all materials sourced and manufactured in the U.S.A. Dubbed the “tricky-stairs-gate” by Parents Magazine, The Stair Barrier offers a wide selection of fabric gates.


We believe that the bond between a human and their pet is one of life’s greatest treasures. The products we create are our way of expressing our appreciation for this gift. We love and respect all animals, big and small as well as this planet we all share. This is why the materials we use are thoughtfully selected for quality, beauty and sustainability. We take great pride in using only natural materials that do not harm our environment or any animals in the process.


Southern Drawl Cotton is on a mission to bring America back to her roots with thoughtfully crafted, American made products. With farmers at the cornerstone of their business, this company has achieved an unrivaled capacity to produce sustainable, premium cotton products that epitomize both comfort and luxury. With products ranging from quality bed sheets and bath towels to beautifully scented candles, Southern Drawl Cotton will compliment any household with a distinguished southern charm. As a final stamp on each packaged product, the words “From Field to Fabric” are a promise that each good is 100% made in America.


Partridge & Pooch keeps furry friends warm, dry and stylish using the same fine materials and English craftsmanship John Partridge & Company delivers for men and women. Launched in 1969 in the West Midlands in Staffordshire, England, the company, originally called “Landowner,” began by making fertilizer for local farmers and gradually grew into a business selling superior country clothing. The company’s classic wax and quilted jackets are still made in England and hand finished in Staffordshire.


TThe Better Options Company is proud to be the exclusive distributor of Keenz in North America. Keenz Stroller Wagons offer unmatched functionality and unrivaled design. The Keenz 7S created a unique “lane” in the outdoor living space by combining the best aspects of a stroller with those of a wagon to meet the demands of parents who are out and about with their children in today's fast-paced world. Introduced to US parents in late 2016, demand for the Keenz 7S stroller wagon grew quickly through the grassroots efforts of a dedicated group of enthusiastic customers.


Certified Dog Trainer Laura Nativo founded the Nativo Pet Company as a celebration of the perfect bond we share with our dogs and to provide them with the support they deserve. Seeking to nourish this connection, each Nativo dog treat contains only all natural, single-sourced proteins that are both sustainably and ethically sourced. From pasture-raised duck to wild-caught Alaskan salmon, each Nativo product is a testament to Laura’s promise to provide only the highest quality snacks for our ‘fur-ever’ friends.


Whether you are out on the lake or poolside, the Lazy Dog Lounger is the ultimate summer time float for your pet. Inspired by Sebastian (Pictured Above) and his love for the water- along with countless ripped floats- the founders of the Lazy Dog Lounger sought to create a dog raft that was stable, durable, and capable of keeping Sebastian in the water while he rested. The Lounger further allows your pet to climb off or on their raft, while its semi-submersible build helps keep them cool while they rest. The Lazy Dog Lounger has quickly grown into a company that has allowed pets of all ages to safely enjoy the great outdoors alongside their families.